Precedent Studies - The Happy 2010 Sing-a-Long

I amsterdam: The Happy 2010 Sing-a-Long

To wish the whole world a happy new year, I amsterdam launches the Happy 2010 Sing-a-long. Everybody can make their own clip at http://www.iamsterdam.com/happy2010 and send it to friends or watch other people sing-a-long.

The video gallery page: http://www.iamsterdamhappy2010.nl/site/index.php

A combination video on YouTube:

This is a fun and non-profit project, all participants really enjoy singing and wishing the whole world a happy new year. When all the video put together and show as the picture above, there are very strong feel of the festival which can make people happy and smiling while watching those videos.

This project is very near to what I want to do for my FYP, while contain a gallery like the pictures showed above with everybody smiling to render the whole page to happiness feeling. Then people can directly access webcam using the function provided to join the fun, add themself into the gallery.

Precedent Studies - Happy Hunters

Desigual Happy Hunters - Is it possible to flood the internet with thousands of happy messages?

Spanish streetwear brand Desigual launched their new campaign at DesigualHappyHunters.com, based around the concept of digital happiness flashmob. And instead of jumping on the Facebook-Twitter bandwagon, it’s all about blogs and comments, sharing a happy reply on a participant blog to win your chosen item.

You can get the picture on the introduction video below:

Happy Hunters: We made internet a little more happy again!

Happy Hunters second wave has just finished with a huge succes. More than 3000 happy comments have surprised bloggers in Spain, France, UK, USA and Germany. Bloggers were astonished upon receiving an avalanche of unexpected comments in their blogs.

The idea behind the Happy Hunters was a challenge to our fans, to become hunters for Happiness. We wanted to spread some happiness on the web. 

As a start, by sending happy coments to blogs. Nothing more inspiring for a blogger than receiving lots of comments.

Desigual fans logged onto the campaign microsite, chose a garment from our new collection and waited for being informed to which blogs they were going to post happy comments.

The feedback was fabulous, as you can see in the blogs were all this happy comments landed. Many of them had the the blogger smiling and got their award.

This campaign or they calls itself a web-based flash mob, encourage internet users to comment on blogger post and limited it to happy comment only for good intention. They had prove that people will actually follow if you set a rules for good intention. So I think it's possible for me to set rules for my FYP application which is only allow to share the happiness to make the whole environment have a happy feeling.

Precedent Studies - Show your Smile!

YouTube Event - Show your Smile!

I don't know how to call this but I would prefer to call it as event. This event is organized by a YouTube users named DanielGardner. Below is the description of the video above:

Make a video reply with your smile: it can be a video, a picture, or a drawing.
No words or audio necessary - just SMILE. Show the world you haven't forgotten how.

Do it. Now. Because I told you so. ;)

Here's how to make a video with only a picture, using Windows Movie Maker:
http://video.about.com/desktopvideo/P...

Just as simple as this, he show his smile through video and asking people to show their smile also. Will you do it after watching this video? There are over 280 YouTubers have made video replies since DanielGardner upload his video.

This video is a compilation of 100 of those smiles:

Did you smile or gain some happiness from this video?

Some comment of this video in YouTube:

hey there :) unbelievable that u made so many people show their smile just by giving them one of yours' :) ...

I just posted my SMILE!! :D and yeah you have enough smiles to make a second video i loved the first one!!

i really like your smile! It made me smile as well! :)

I always watch this when I need to smile :)

All of them look good when they smile .In Arabic we say smile for life the life will smile for you

i smile all the time! i always encourage my friend Daniel to smile, but he doesntt. i made him watch this vid and for the first time he smiled! thnx ! this vid helped!~

This is such a wonderful idea! I'll show my smile when I have a new cam, I swear! <3

SMILE is my greatest weapon.... SMILE change my life.... SMILE brings me to the top.... SMILE makes me hansome.... SMILE is my best friend in facing the greatest problems in my life.... without SMILE i will simply die in sadness.... i discovered that i have a beautiful smile when i was 16 yrs old.... it changes everything xD.... now SMILE is my life a way life.... 

This shows that people like the idea, they like to see people smile and it can make them smile also. DanielGardner just posted a video of he himself smiling and asking for other people to join him also, then this event can get over 280 participants and over million views of the video. This is a good reference for my FYP due to the same theme which is smile. I believe by providing more easier and functional ways for people to share their smile using the power of new media such as function of directly record from their webcam, after record they can straightforward to edit it etc, the number of participants will be increase.