Spanish streetwear brand Desigual launched their new campaign at DesigualHappyHunters.com, based around the concept of digital happiness flashmob. And instead of jumping on the Facebook-Twitter bandwagon, it’s all about blogs and comments, sharing a happy reply on a participant blog to win your chosen item.
You can get the picture on the introduction video below:
Happy Hunters: We made internet a little more happy again!
Happy Hunters second wave has just finished with a huge succes. More than 3000 happy comments have surprised bloggers in Spain, France, UK, USA and Germany. Bloggers were astonished upon receiving an avalanche of unexpected comments in their blogs.
The idea behind the Happy Hunters was a challenge to our fans, to become hunters for Happiness. We wanted to spread some happiness on the web.
As a start, by sending happy coments to blogs. Nothing more inspiring for a blogger than receiving lots of comments.
Desigual fans logged onto the campaign microsite, chose a garment from our new collection and waited for being informed to which blogs they were going to post happy comments.
The feedback was fabulous, as you can see in the blogs were all this happy comments landed. Many of them had the the blogger smiling and got their award.
This campaign or they calls itself a web-based flash mob, encourage internet users to comment on blogger post and limited it to happy comment only for good intention. They had prove that people will actually follow if you set a rules for good intention. So I think it's possible for me to set rules for my FYP application which is only allow to share the happiness to make the whole environment have a happy feeling.
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